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Firefly Digital Marketing

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SWARM 90-Day Marketing Strategy and Timeline for Firefly Digital:

Month 1: Campaign Launch and Preparation

Week 1-2: Pre-Launch Activities

Internal Alignment:

  1. Conduct a kickoff meeting to align the team with the SWARM campaign objectives.
  2. Assign responsibilities and set expectations.

Client Onboarding:

  1. Collect necessary client information, assets, and preferences.
  2. Establish clear communication channels.

Competitor Analysis:

  1. Research competitors in the industry to identify strategic opportunities and differentiators.

Week 3-4: Website Development and Optimization

Website Audit and Enhancement:

  1. Conduct a thorough audit of the client’s website.
  2. Initiate necessary improvements for enhanced user experience and SEO.

Content Creation:

  1. Develop engaging and SEO-optimized content for the website.
  2. Align content with the overall campaign messaging.

Month 2: Building Online Presence

Week 5-8: Social Media Strategy and Content Creation

Social Media Campaign Planning:

  1. Develop a comprehensive social media strategy targeting the client’s audience.

  2. Create a content calendar for consistent posting.

TikTok Video Production:

  1. Produce engaging and shareable TikTok videos showcasing the client’s brand.

Video Content and Photography:

  1. Develop high-quality video content and professional photography for use across platforms.

Week 9-12: Paid Advertising Launch

Google Ads and Facebook Ads:

  1. Launch targeted advertising campaigns to maximize reach and lead generation.
  2. Continuously optimize based on performance metrics.

Month 3: Maximizing Exposure and Engagement

Week 13-16: Print Materials and Event Representation

Print Materials Design and Production:

  1. Create print materials such as brochures and business cards.
  2. Create print materials such as brochures and business cards.

Event Representation Planning:

  1. Plan the client’s representation at industry events and conferences.
  2. Leverage opportunities for brand exposure and networking.

Video Content and Photography:

  1. Develop high-quality video content and professional photography for use across platforms.

Week 17-20: Podcasts and Video Testimonials

Podcast Collaboration:

  1. Identify and collaborate with relevant podcasts to feature the client.
  2. Develop a series of podcasts showcasing the client’s expertise.

Video Testimonial Collection:

  1. Capture and edit customer testimonials to be shared across various platforms.

Week 21-24: Ongoing Optimization and Reporting Preparation

Data Analysis and Optimization:

  1. Regularly analyze campaign performance using analytics tools.
  2. Make data-driven adjustments to enhance effectiveness.

Feedback Collection:

  1. Gather client and audience feedback for continuous improvement.

Week 25-28: Final Campaign Optimization and Reporting

Final Optimization:

  1. Implement any last-minute optimizations based on the accumulated data.
  2. Ensure all channels are operating at peak efficiency.

Reporting Preparation:

  1. Compile a comprehensive report summarizing key performance indicators.
  2. Prepare actionable insights for the client.

Week 29-30: Campaign Review and Client Presentation

Client Presentation:

  1. Present the SWARM campaign results to the client.
  2. Discuss achievements, areas of improvement, and recommendations for future strategies.

Firefly Digital Marketing

By executing this 90-day SWARM Marketing Strategy, Firefly Digital aims to deliver a powerful and results-oriented marketing package that significantly boosts brand awareness and generates leads for our clients.

Free Consultation

Let`s discuss your project, or together we will find a solution to the most difficult tasks

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Contact Information

Phone Number

713-876-1231

Email Address

kjohnson@localfirefly.com

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